Content marketing is one of the most affordable and convenient ways to succeed in this cutthroat corporate world.
Mecyll’s Note: Content marketing can be challenging, especially for writers building and running their writing businesses alone.
Not only does it require a lot of writing, but it also demands a lot of time learning the technical side of things when writing content for the internet.
But if you’re up for the challenge, here’s another guest post to help you with the basics of content marketing. Enjoy reading, and wish you happy writing! 🙂
Content marketing exists in different forms and techniques. Several specialties in marketing include digital marketing, advertising, social media marketing, affiliate marketing, content marketing, and much more.
It is one of the most affordable and convenient ways to succeed in this cutthroat corporate world. This technique allows you to gather prospective customers without burning a hole through your pocket.
We know what you must be thinking. So what is content marketing, and what can you do to keep your website content quality as high as possible?
Keep reading to find out!
- What is Content Marketing?
- 10 Content Marketing Ideas to Skyrocket Website Traffic for Free
- Best Content Marketing Advice for All Writers – Final Thoughts
What is Content Marketing?
Content marketing involves creating regular, informative content to gather a decent number of people as your everyday audience.
You can do it in videos, images, & text on any internet platform. Instagram, YouTube, Facebook, Google, you name it!
Once people get hooked on your content and engage with it regularly, you can start promoting your business and products, hoping that people will compensate you for your great content by buying your products.
And there we go! You now know the gist of content marketing.
Why is a website the best platform for content marketing?
As we said, you can do content marketing on any platform available on the internet – social media, blogs, forums, emails, etc.
But a website (blog) can give every other platform a run for its money due to the reasons mentioned below:
1. Easy to create
Websites use WordPress or Wix. You can create professional-looking websites without spending much in less than a day.
If you want to build a blog for your writing business, here’s a piece of advice from a professional writer to avoid feeling overwhelmed.
2. Increases traffic
Websites increase your local, national, and international reach since you can make any content.
3. Social linking
Websites can be great places to link all your social media platforms in one place. You can drive traffic on other internet platforms quickly through your website.
Websites help increase your business’ credibility with prospective customers. An attractive and professionally created website increases trust and loyalty among your readers.
5. Content creation
When creating website content, you can leave the binds of a single topic or style. You can create content of any kind that you are passionate about.
For as long as you respect the essence of journalism, including authenticity and objectivity, there’s no doubt you can survive as you hustle and find yourself and your role in this fast-changing digital environment.
10 Content Marketing Ideas to Skyrocket Website Traffic for Free
- Affiliate marketing
- Book reviews
- Product reviews
- Personal opinions
- Celebrity/Character Profiles
- Redirect links
Let’s take a look at each of them.
One of the most sought-after ways to learn about a topic is infographics. Infographics involve assembling a large amount of data and displaying it efficiently through attractive visuals.
It can include graphs, pie charts, data tables, and whatnot. Infographics are highly sharable among peers whose interests line up, giving this creative content an excellent ability for a great organic reach.
But remember that original data is hard to assemble and may require some investment.
However, if you are citing someone else’s research numbers, the best idea would be to create a beautiful and catchy graphic and give credit to the original researcher.
2. Affiliate marketing
Like content marketing, affiliate marketing is also based on high-quality content. Marketers promote online retailers and get commissions on every sale made through their links.
Writing about affiliate marketing on your website can boost your reach since it is very much in trend now. Many of the public still need to discover different facets of affiliate marketing.
Creating website content around affiliate marketing will increase traffic, and also you can integrate affiliate links into your articles and earn passive income with affiliate marketing.
3. Book reviews
Bibliophiles can quickly create an income stream from their love for reading. Publishing reviews of the books you read will help your website’s ranking since there are no lacking book lovers.
Keeping the check as personal and original as possible will be your best bet. Approach this content as a book lover and not as a critic to relate better with the audience.
People search for everything on the internet. The first option to know about any topic in the world is Google. So, that makes guides or how-to content one of the best content that can be available on your website.
You can create a comprehensive guide on any topic which interests you. Research over the internet would give you tons of ideas, in which case you can make guides to maximize your website’s potential.
Just like infographics, guides are highly sharable as they describe a step-by-step process to succeed in a particular task. It could be anything from education & career to traveling & adventures. There are no bounds.
5. Product reviews
Going by the first line of our recommendation above, the internet has an answer to every question. In 2022, people often searched for products and services on the web before spending their money.
They want to know its features, price, and compatibility and compare it to similar products. Product reviews are a great way to increase your website traffic if you like to read and know about the latest trends in the market.
If OnePlus launches a new product today and you get your hands on the product specifications, creating a structured article about it would be a great idea.
Then, compare it to the earlier models, along with a brief comparison with the competitive products. However, you are not bound to only the tech industry.
You can start in any field, like footwear, clothing, home décor, toys, automobiles, etc.
6. Personal opinions
This is great and probably one of my favorites. Have you ever thought about a particular topic and wanted to share your perspective? Are there other people who may have the same passion for the same things as you?
Then, uploading personal opinions on your blogs can be a great idea. You can share your thoughts on any topic, like movies, music, web series, tourist locations, and more.
What differentiates personal opinions from formal reviews is the tone of your article. While writing an opinion, you are not trying to give the best information to your reader.
Instead, you describe your personal experience, which can make things very different.
Many people search for a table or a list of content about a topic.
For example, it can be the top ten movies to look out for, the top ten upcoming fashion trends, the top ten songs of the year, or even top content ideas for content marketing (you see what we did there).
Lists provide readers with a brief outlook on several specific field options. It only requires a little research as you do not need to go too deep about any topic.
However, having a decent knowledge of the issue you are writing about might prove beneficial. Lists, too, have high shareable value and bring in a lot of organic reach for the website.
8. Celebrity/Character Profiles
Probably the most straightforward recommendation on our list, creating celebrity and character profiles may be a great way to attract traffic to your website.
The doors are wide open in the context of which celebrity from which industry or character from which show you want to choose.
People who consume a lot of content like to keep a tab of all the bits and pieces about their favorite fictional characters’ lives or even the real celebrities who portrayed them.
Here is an example of a fictional character for you:
This field is one of a kind. Interviews are the most original form of website content that you can create. Getting known people to interview beginners can be a hassle but never impossible.
Creating great conversational pieces on your website is a great way to increase traffic, and it works in two ways.
Firstly, quoting famous people in your article will increase your SEO ranking due to high keyword frequency.
Secondly, interviews will give your website a sense of originality. It also helps you create backlinks when other websites quote your content in their articles.
10. Redirect links
Some websites create little original content but are still on top of every search intent because they regularly upload content that redirects the public to authoritative and trustworthy websites.
Redirection is a great SEO tip for you right here. As a blogger, you can create a list of videos/articles/posts on a particular topic, and people can choose which one they want to read.
One of the easiest ways for content marketing to redirect links does not require much research or an informative approach on your part.
However, make sure that you only redirect to secure links. Redirecting to websites and videos with lower Domain Authority (DA) scores will ultimately derogate your SEO ranking.
Best Content Marketing Advice for All Writers – Final Thoughts
Websites are great for any business to create content and connect with the audience. Content marketing can be something other than an expensive affair.
So, start your website today and find the best choice from the options above to find out the benefits of content marketing.
About the Author
Mansi Rana is an experienced content writer with two years of experience in creative storytelling. A Journalism and Mass Communication graduate from Amity University, Mansi is passionate about helping create micro-influencers through the power of affiliate marketing. When not writing for the Internet, she is a voracious researcher of beauty and fashion.