Mecyll’s Note: Hey, writer! Learning how to write better website content is fundamental when aspiring to become a great writer in today’s digital age.
If you want to learn how to transform your current writing skillset into a profitable and lucrative source of income, here’s Emma to teach you the essential easy-to-follow tips. Have fun! 🙂
Either write something worth reading or do something worth writing about.Benjamin Franklin
Writing website content seems complicated, but it isn’t as challenging as many think. The fact is, writing for websites is relatively easy compared to much other fiction and script writing.
If you are stepping into the website content writing field, you don’t need to worry about anything. Just learn the nitty-gritty of website writing, and you can create good website content.
This short but comprehensive article will discuss essential tips to write better website content that will improve your writing skills and help you become a wordsmith.
Table of Contents
- Differentiate between Copy and Content.
- Break Language Barrier.
- Be Concise.
- Incorporate Keywords.
- One Idea, One Paragraph
- Be Unique.
- Use Headings and Subheadings.
- Make Your Content Skimmable.
- Never Compromise on Quality.
- Focus on Readers’ Needs.
- Wrapping Up
Differentiate between Copy and Content.
Before starting your writing career, you must know the differences between various kinds of content published on websites. Most importantly, you must be able to differentiate between copywriting and content writing.
Unfortunately, many believe that copy and content are the same but aren’t. Everything differs between these two types of website writing, from intentions to goals and language.
The primary goal of a copy is to sell a product, service, or idea. That’s why a website copy must emphasize the promotional elements.
In contrast, content writing is a form of writing that focuses more on informing readers about specific ideas, products, or services.
Product descriptions, names, marketing content, ads, and call-to-actions fall under copywriting. On the other hand, long-form articles, blogs, news articles, etc., are content writing.
Content writing generates leads, and copy converts them. Therefore, you must know how to curate copy and content as a website content writer. Otherwise, you won’t be able to create content that converts.
Break Language Barrier.
Not every person can understand jargon terminologies and hard-to-read sentences. So it doesn’t matter if you have many fancy words or terminologies in your vocabulary bank. What matters is to avoid using them.
Mainly, websites are designed for the general public, not only for intellectuals, though you may have a small group you’re targeting.
As a content writer, you must pen down the articles or copy for everyone, not for a specific audience. Your writing style, tone, and vocabulary should be easy to read for everyone.
Those, who don’t know the advanced and complicated terminologies, don’t read the website content written full of these terminologies. They prefer visiting those websites that elaborate things in a simple manner.
That’s why you should break the language barrier most people have. It could be the key to attracting more visitors, generating more leads, and bringing in more business.
George Orwell, one of the most prominent writers in the world, once said, “if it is possible to cut a word out, always cut it out.”
Keep in mind that readers don’t have enough time to read long texts. Even if they do have, most don’t like it. So, whenever you start writing, you must be concise.
Usually, writers think long-form articles or ultimate guides are better for websites, or they may lose readers’ interest. However, they need to rethink it.
Long-form articles can only do wonders when they are also full of information. Many experts believe that readers need more information in fewer words.
As a writer, you need to learn how to gratify this need. Otherwise, your content will fail to get recognition and achieve its developmental goals.
When writing for websites, one must not forget to adjust the keywords in the text. These keywords define a website’s niche that works as a ladder for websites to help them reach the SERPs’ top.
You must ask for the selected primary and LSI (Latent Semantic Index) keywords when you get a website writing project. Then, they tell search engine crawlers about the websites’ key areas.
However, it may help if you do not incorporate keywords without making proper sense. Unfortunately, most new writers make this mistake trying to adjust as many keywords as possible. So, they ruin the content’s beauty.
Therefore, you should constantly adjust those keywords so that a person cannot identify them as keywords. Moreover, they must not disturb the flow of the text and should enhance the aesthetic appeal of the content.
One Idea, One Paragraph
Always remember this rule. It doesn’t matter whether you are writing a news article, marketing copy, about us page, or a blog; you must apply this rule.
Usually, some writers try to maintain a specific word limit for each paragraph to maintain a rhythm and look. However, this is the wrong approach.
Instead, one section should always talk about a particular idea, and writers should break the paragraph when finished. Otherwise, they can confuse readers.
Uniqueness in terms of word selection and context is inevitable if you want to succeed in website writing. Yet, millions of bloggers publish content on their websites daily.
Many of them are working on the exact domains and even topics. They all publish articles to strengthen their websites, so they don’t care about what they are writing. Most of the blogs and articles are even identical.
They spin the already published articles or write with the help of AI tools. So, they are restating the knowledge, not producing it.
These kinds of articles usually fail to satisfy users’ needs regarding knowledge. To attract more people, writers must always bring diversity and uniqueness to their text. Otherwise, they will also fail.
2 ways to write content with contextual uniqueness
Besides contextual uniqueness, you should also ensure identity regarding words and sentence selection and must not be copied material from any other source. It is always in your best interest to avoid every kind of plagiarism.
For that purpose, you can do two things.
First, write the content from scratch.
Second, always use an online plagiarism checker to ensure uniqueness before submitting the work.
Suppose you don’t check plagiarism using a plagiarism detector. In that case, you may leave some instances of unintentional plagiarism in the content, which could destroy the website and your name in the industry.
An online plagiarism checker can find the copied parts and highlight them so writers can modify them according to their needs. Using those tools can save writers’ and websites’ reputations in the industry.
Use Headings and Subheadings.
Adding headings and subheadings makes the content more readable and creates a logical flow that can make a huge difference.
Whenever you have to talk about multiple agendas, topics, or subjects, you must differentiate each one of them by adding headings. It will make your content more readable and understandable for even passive readers.
These headings allow users to locate and read the required information easily. Hence, they improve user experience and make your work more noticeable.
Headings also reduce bounce rate as users don’t struggle a lot to locate the data that brought them to the website.
Make Your Content Skimmable.
Headings and subheadings aren’t enough. You need other tips to write better website content and glamorize your content.
For example, you can add bullet points and listicles. Bullets and listicles provide many benefits.
Some of them are:
- They bring more clarity
- Bullets break large paragraphs into smaller ones
- They enhance the text’s readability
- Listicles and bullets make content more engaging
- These things force readers to stay for a longer time
Although these things can polish content, it doesn’t mean that you should illogically add them to your text.
On the other hand, including them in your content could be helpful whenever you have to talk about different aspects of a thing.
For example, bullet points perfectly pointed out the benefits in this heading. Now, as a reader, it doesn’t matter whether you have read anything else or not; you would have read them. That’s how bullets and listicles work.
Never Compromise on Quality.
There is a misconception about the quality of the website content. For example, some believe adding many jargon terminologies enhances the content quality.
But, as mentioned, it is only a misconception. This element can never judge the quality of content and only ruin the quality.
The quality revolves around multiple things, including information, uniqueness, engagement, and readability.
If your content is missing any one of them, your content won’t be eligible to be called “high-quality content.” That’s why you must ensure each of these elements.
Focus on Readers’ Needs.
Before creating an outline for your following website content, you must ask yourself a question. Why will someone read it?
If you don’t have the correct answer, give yourself a favor, and don’t start writing. If you don’t know why a person will read your articles, you won’t be able to fulfill their needs with your content.
However, when you have clarity, you can choose the writing style, tone, vocabulary, expressions, and information readers want.
Moreover, it can also help you stay focused on the topic. When you know nothing about your readers, you will try to cover maximum topics in a single piece or article. That’s where most website writers fail.
If you have writing skills, you can opt for a website content writing career, as this industry is more profitable than you can imagine.
Although it may take some time to polish your skillset and know how to become a professional writer, once honed, you can create masterpieces regularly.
When you master how to write better website content, it can help you make writing a piece of cake. Hence, you should not forget them whenever you start writing. They are simple to follow. Yet, they’re life-changing advice.
About Emma John
Emma is a digital marketer and writer who has introduced various modern strategies in her published articles. Emma was born and raised in New York.
Before moving to children’s publishing, she was a bookseller and worked for Knowledge Creators Company as a creative writer. She wrote several articles and blogs for teens and children on the adequate use of technology while working in that company.
Emma is famous for her excellent knowledge of modern innovations that can be depicted in her writing.