You wouldn’t believe the possibilities writing can take you. I couldn’t do it myself either. And I guess it’s true to most writers.
We don’t have a specific formula in writing pieces of content that would perform better, or, at least, predict it would.
However, we already have many tools available nowadays that we can take advantage of.
Through using them in the writing process, developing content has been a lot easier than before. Let alone the guessing games we used to do to figure out the right keywords as we did years ago.
For instance, we have Semrush, an all-in-one tool for content marketing and SEO. Its features are powerful enough to give more accurate projections. In financial planning, it would be the same as determining your rate of return assumptions.
Similarly, we use different techniques and discover more possibilities, as we continue to explore our ways to keep improving. Even the seasoned writers in the field do the same process.
How I Wrote The Blog Post That Reached 10,000 Pageviews For 6 Months
In the past few days, I posted a screenshot on LinkedIn that showed my previous client’s traffic in one of the successful blog posts I wrote.
It is one of the hundreds of blog posts I have written for him since 2018. He told me that I made a huge contribution in leveraging his online business.
Then, this idea dawned on me. What if I would write my experience, particularly how I wrote those blog posts that drove great results?
It is why I led myself into creating this blog post for you to learn the keys to writing such successful posts for your website or your clients’.
Honestly, the crafting process involves technicalities. So, bear with me and consider this lengthy post a valuable resource. Besides, you will benefit a lot in the end.
The 3 basic strategies to incorporate in your writing process.
- Learn how to find the right people.
- Learn how to write a killer content structure.
- Learn how to improve your emotional writing skills.
The content writing process itself may appear complicated at first. But if you master how these 3 basic strategies, you will see how they interplay and complement each other.
Are you ready? Let’s dive into it. Shall we?
1. Learn How To Find The Right People.
The internet has countless volumes of information available for ordinary people like us. It has become more accessible for everybody in modern times. It is undebatable, as we all agree it’s a fact.
Yet, we tend to forget the significance of providing the right information for the people we want to attract. Probably, the “easy way” influenced our attitude towards credibility and potential profitability.
More often than not, we fail to step back and evaluate whether the information we read is facts or opinions. This concern also covers writers, especially those who are irresponsible with their content.
Given today’s unfortunate sense of journalism, we have to reconsider our perceptions toward writing and become more responsible writers.
In designing a great piece of content, we have to define the “right target” for the “right information,” regardless of the niche.
It takes time and a lot of practice, as well as the right tools to use to craft an effective piece of content. We need metrics or real-person inquiries from forums as guidelines to make this writing goal possible.
How can we find the right people for our content?
We have several ways to find them on the internet, both for free and paid plans. But we can’t rely on them without evaluating our goals first.
If you find Semrush expensive right now, you can use the search engines. When you type in specific keywords on Google, you find hundreds of millions of information you might need for your content.
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Within seconds, you find different websites that provided the same or similar content as yours. But don’t be discouraged.
Rather than discouraging yourself with a wrong belief, wherein you refuse to write about it simply because someone else already did, treat them as your benchmark to figure out the topics they might have skipped or missed.
These become your clues to improve the existing content with a unique or fresh perspective from you. This approach is the best way to attract their audience to visit your blog post and scan for anything they might be missing.
Figure out regularities.
Using the potential keywords, examine the similarities with the headlines.
Make a list of the words repeatedly used or common among the websites on the search results page. You can see them in their headlines, URLs, and metadata. (See figure)
You can also visit their web pages and check their users’ comments. You can also go to popular forums, such as Reddit or Quora to find out your audience’s interests, especially their specific questions left unanswered.
The key here is being investigative. As a content writer, you have to take advantage of the information provided right in front of your eyes, aside from following your gut instincts, which are, by the way, your powerful asset.
When I wrote the blog post, I used Jaaxy (my client’s tool of choice) to find the keywords to use for the content.
As you can see below, you will find the metrics you need, but it is not as detailed as Semrush provides.
2. Learn How To Write A Killer Content Structure.
Before I started writing 200 blog posts with 2,500 words on average, he presented a structure he wanted me to follow. It will help me design each post that is consistent with the existing blog posts.
What I did that has been unique in his content are the “empathetic hooks” to tug the reader’s attention and provoke their feelings while reading the lengthy content. We’ll talk more about it later.
A killer content structure is about coherence.
A killer content structure shows coherent ideas from the first paragraph to the last one. At the same time, apply the right SEO distribution, from the headlines down to the last word of the last paragraph.
The reason for doing this is to make sure the Google bots understand the overall content, as they crawl into your published pages.
The search engines need to see the main keywords, as well as the related ones, to learn your goal and evaluate the red flags (if you plan to spam).
For example, your headline is “How to make money as a writer.”
The sub-headings and the paragraphs should contain the keywords referring to your headlines. Only when the keywords are in place, the bots will understand your overall content.
Am I making sense?
Make sure your readers and the search engines understand.
In the content writing process, especially for digital marketing, it is a must for writers to draft content that both readers and the search engine bots understand.
Hence, the structure plays a significant role in achieving the best results you want to reach.
Consider applying SEO in the following areas:
- Content sections/sub-headings
- Content flow (make your arguments convincing)
- Content supplements, such as videos or photos
- Categories for easier accessibility (if you have a website)
- Irresistible conclusion with call-to-action (CTA)
The ones I mentioned are the basic but powerful areas in your content. When overlooked, you might be missing a lot. If you are using Semrush, you will see several content ideas they provide for you. (See figure)
Remember, your task is to provide the best information anyone has ever had. So, make sure you are the one who will do it. Alright?
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3. Learn How To Improve Your Emotional Writing Skills.
A company named Motista conducted a study, targeting Fortune 500 companies and their business growths. They found out that applying emotional marketing in their business resulted in 52% overall growth.
It is no surprise for me, too. But I am grateful to find out concrete proof that emotional writing gives exponential results in our content.
It is the secret for my writing success—the secret to reaching 10,000 pageviews for 6 months consecutively.
My goal was clear, and my delivery of the argument convinced them easily because I ensured that I make them feel their struggles are valid, their thoughts and feelings are welcome without judgment.
I wrote the blog post with the intent to convince my readers of an argument. When they land into the post, I want to make sure that they feel heard, or they are talking with a friend.
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Make them realize that their emotions are valuable, too.
The more you take advantage of this technique, the more you start seeing results.
Readers like to read anything and willing to spare a few minutes to read your content if it is about them. Trust me.
As you may know, content writers are in-demand in businesses, and traditional business-related content tends to disregard emotions versus writing fiction or poetry.
We aren’t supposed to be romantic in digital marketing. Yet, the study proved to us that this is a wrong perspective many times.
People buy stories. Effective content writing requires emotions. So, it would make sense to incorporate those techniques used by memoir writers, for instance, in our writing, as well.
Do you agree with me?
As Digital Marketing Morphed, Content Marketing Does, Too.
Digital marketing, content marketing to be specific, has evolved to such an extent where marketers and/or advertisers need to remember how humans tick—be personal.
Gone are the days when marketing was heavily dosed with exaggerated, unrealistic promises without showing proof. It is why today’s businesses need testimonials and case studies to drive more customer purchases.
Nowadays, people have become more clever when exercising their purchasing power. So, without considering emotions and fact-based writing, your marketing efforts are useless.
People need evidence to convince them to purchase your products—whatever it is. If your goal is to increase more traffic, then, make sure your headlines contain emotional or empathetic hooks or words to increase impressions and clicks.
For example, “This Boring Content Writing Strategy Helped Solopreneurs Make Millions In 1 Year.”
The word boring creates interest because of its irony with the expected gains. And people love ironies and paradoxes of life. Don’t we?
Conclusion – How Should I Begin & Where Should I Start?
My suggestion is to go back and review your existing content and apply the following:
- Find the right keywords to use.
- Structure your content with the right amount of SEO and flow.
- Add emotional or empathetic hooks to tug the readers’ repressed feelings towards the subject you are writing on.
- End your post with a strong conclusion. Make sure you include suggestions or recommendations for your readers to take action.
For a quick recap:
I used the following techniques in my content writing process:
- I used strategies to find the right people to read my content.
- I paid attention to my content structure to ensure I brought people from Point A to Point B as seamlessly as possible.
- I added the perfect appetizer by incorporating emotional or empathetic hooks in the content to invite readers to engage.
If you like to learn more, I invite you to join my private LinkedIn community and see me in action.
You can also sign-up on my email list to get access to my eBooks and learn more about content writing.
Can I count on you, writer?
I hope you find this post valuable, writer. If you find this post helpful, I will truly appreciate it if you could help me share it with your friends and family. It will help them a lot!
If you think I missed anything, leave them in the comment section below.
P.S.: I will be launching my Patreon page soon. Stay tuned for more details. Thank you! 🙂