More people use LinkedIn for enterprising services. With over 660 million LinkedIn users today, promoting yourself is a pain in the ass if you don’t know how to use it properly and effectively.
When I used these ultra-basic strategies, my LinkedIn profile views increased exponentially to as much as 289% in one week. Only a week ago, it barely reached 10 views; now, more than 100.
So, how did I do it?
Did I do something extra special to achieve these results?
Better you stay towards the end of the post because I’ll teach you how. You will also get a FREE eBook that covers everything I discuss here.
So, last week, an article caught my attention, suggesting the use of LinkedIn to build a successful business. Especially for writers.
Back then, I didn’t care about promoting myself or whatsoever or connecting with other people. For me, it’s only for an online resume.
As curious as I was, I spent the last few days experimenting with the platform while enjoying the process of uncovering its mysteries.
I want to find out how LinkedIn helps writers find attractive writing gigs and high-paying clients.
The question is, did I?
Did I make it?
What did I discover?
Let’s find out.
Why Should I Use LinkedIn To Promote My Writing Business?
First of all, many businesses, including writing enterprises, use LinkedIn to promote their businesses and hire workers online. For writers, it’s a good platform to try to market your writing prowess with a clear target.
One of the best LinkedIn features, in fact, recommended, is its “filter search” and “specified recommendations” based on your profile.
If you wrote “writer” on your bio and your previous working experiences, LinkedIn does its search for new connections with similar fields of expertise for you. Go to “My Network”.
Unlike other social media platforms, LinkedIn centers on professional networking. You don’t have to go over-the-top to catch someone’s attention.
Therefore, it’s best to focus on the amount and quality of your posts. All of which should portray your personality. As most writers say, write as you speak.
How To Promote Myself On LinkedIn Effectively?
Again, using LinkedIn as a marketing strategy might be handled a little differently than other social media platforms.
When you can be wacky to gain attention on Facebook or be photoshopped to look like a goddess on Instagram, these won’t work well on LinkedIn.
Though you could show a funny side of yourself sometimes, your posts should have substance. Always.
The more meaningful and personal your posts are… the more attention and engagements they get.MECYLL GASPARY
The more meaningful and personal your posts are, albeit the exuding professional vibe of the community, the more attention and engagements they get.
So, to promote yourself effectively for your business, here are the things you need to do as your foundation to build up your reputation.
- Create a stellar LinkedIn profile.
- Increase your activity by writing no BS posts.
- Be aware of your first 14 words.
- Smart use of hashtags.
- Increase connections within your field/based on your profile.
- Connect with executives within your niche.
- Jump into LinkedIn Jobs and find your ideal job using filters.
1. Create a stellar LinkedIn profile.
If you think you are the best candidate for a writing job, you have to show it on your LinkedIn profile.
To take it to the next level, here are the two (2) things you need to do:
- Learn the basics of copywriting. Adding the basics of copywriting in your business is a game-changer. Nowadays, clients tend to like content writers who could write excellent SEO-friendly copies.
- Learn the basics of SEO. Rather than avoiding SEO, include it on your to-do list. Understand how it works and its role in increasing your Search Result Visibility (SRV). Read this post.
Not only does it affect the marketability of your writing service, using the right keywords to use for your profile can also help in increasing your reach.
2. Increase your activity by writing no BS posts.
Like any social media platform, you need to increase your activity to get through the LinkedIn algorithm.
In contrast to Twitter’s fast-paced nature, you don’t need to post as much as 15 to 20 posts per day to get noticed on LinkedIn.
How many posts do you need to create per day to get attention?
Gary Vaynerchuk typically posts around five (5) times per day. John Maxwell, on the other hand, does more or less the same.
Other writers, due to the hectic schedule, tend to post lesser times, yet, they wrote longer posts instead. In my experiment, I did 8 per day.
You don’t need to post a lot every day on LinkedIn. Focus on the length and value of each post. Use hashtags. Mention someone. That’s all it takes.MECYLL GASPARY
What’s my evaluation?
The number of times you post real stories and no BS will more than likely increase your chances of attracting the right kinds of people.
Nonetheless, regardless of the number of times you post per day, make sure it speaks to your authenticity and passion. LinkedIn members love that.
Here’s what I used for the LinkedIn experiment.
Hootsuite is a free social media scheduling platform for 30 scheduled posts at a time, which is okay. If you want to schedule posts for 2 months in one sitting, you can upgrade to Hootsuite Premium.
3. Be aware of your first 14 words.
Your first 14 words refer to the commenting patterns on LinkedIn. As I mentioned earlier, your potential clients lurk around for potential candidates.
One of the first things they do is to search for keywords. If your profile matches what they’re looking for, they’ll scroll through your activity.
Unlike other social media platforms, LinkedIn shows the first 14 words of your comments and displays them on your profile activity.
Let me show you how it looks. Here’s a screenshot of my post a few days ago.
And here’s what my profile displays:
Have you noticed the patterns?
Whether it’s about an eBook, a new client, or a personal story, make sure to include the highlights of your week or your day within the first 14 words.
Are you getting my point?
4. Do smart use of hashtags.
There are two things I want you to keep in mind:
- Assign your unique hashtags to organize your posts and to make it easier for your network to find you and your updates. For example, I use #MecyllWrites.
- Research the keywords used in a hashtag that has higher engagement rates. (This is where the call for your experiment comes in.)
5. Increase connections within your field/based on your profile.
Using LinkedIn as a marketing tool helps in increasing your chances of getting more clients to work with you. You’re a finger away from connecting with the right people and working with the right clients.
All you need to do is to make sure you optimize your profile and add the right keywords on your resume for LinkedIn to analyze.
The wonders of LinkedIn’s algorithm rely on the information you provided on your resume, which includes your current work, your previous work experiences, your endorsed skills, etc.
If you have completed all sections of your LinkedIn profile, you will notice the kinds of people on your recommended searches based on the keywords you used, such as this one.
6. Connect with executives within your niche.
As LinkedIn diversifies its members, its platform caters to B2B and B2C industries. So, how can writers effectively enterprise their skills in these two (2) different industries?
In B2B, we’re writing content for a writing and/or marketing agency. You don’t have a direct connection to the client. Websites like Great Content implement the same approach.
They provide you instructions for the article based on the client’s requests. So, your focus centers around content writing. That’s all.
It’s different in B2C because you don’t have agencies to deal with. You directly work with solo entrepreneurs or a startup company. They hire you to write posts for their website and promote them to their audience.
Some of the great examples are pieces of content for an eCommerce website, a personal blog, or scripts for YouTubers.
Furthermore, B2C also encompasses writing an email, an article, a blog post, or as tedious as writing a book (ghostwriting).
Take this article as an example for B2C. I wrote this post for an online entrepreneur and YouTuber.
B2B vs B2C
In B2B, you write for an agency, who handles the client.
In B2C, you write for a website or eCommerce website, who directly publishes your article.
The “LinkedIn for Recruitment” feature makes it possible for the HRs to scout potentially new onboarding staff for their teams. So, do everything that you can to get their attention. But don’t be sleazy.
If you want to level up your content that will ALWAYS impress your clients, sign-up and grab your copy of the “How to Use LinkedIn Effective for Writers” eBook and more content writing resources!
7. Jump into LinkedIn Jobs and find your ideal job using filters.
If you already have your completed All-Star profile and connections, you can start scouring LinkedIn Jobs and find the right people and clients to work with you.
Remember, the first impression always lasts. So, do your best to show exactly that. To search for the right company or person to work with, narrow your search using filters such as this one:
As I mentioned earlier, the HRs and several company executives also do the same. Like you, they scour their feed and look for persons who could potentially help them build their businesses.
Some of them utilize Upwork to increase their reach if LinkedIn isn’t providing enough potential candidates for them.
That explains why searching for jobs on LinkedIn is a great alternative.
Though my profile wasn’t that attractive in the past, I often receive requests to work as a freelance writer until now.
When I tried applying to just 4 jobs last week, I received 2 answers from these companies. Both of them were impressed with my profile and showed interest in working with me.
The key is to prepare an All-Star LinkedIn profile and spend time interacting with your connections.
You have to figure out your unique hashtag to use so LinkedIn members will find your posts easier. In my case, I use #MecyllWrites.
In addition to that, In addition to that, use hashtags that represent your industry, niche, or field of expertise.
Conclusion – How Can I Use LinkedIn Effectively For Business & As A Marketing Tool For Writers?
Honestly, I have never been this impressed on a social media platform.
For years, I have been spending my time experimenting with others like Facebook, Instagram, Twitter, and Pinterest.
I even spent hundreds of dollars so as not to disrupt my ongoing observations. However, I wasn’t impressed with the results.
That wasn’t the case for LinkedIn.
I didn’t pay for anything. Yet, I received great results.
I only applied for 4 jobs, and I received 2 attractive offers within a day. My profile views and connections are continuously increasing up to this date.
In other words, you have a 50% chance of getting clients who are in search of the best writers to work with them.
Make an effort on creating a stellar profile first before you start marketing yourself on LinkedIn.MECYLL GASPARY
And there’s no such thing as perfect timing. It’s now or never, my friend. If you want to take my advice or not, it’s all up to you.
What I can do is to give you the key steps to enhance your LinkedIn activity—from setting up a stellar profile to increasing your network.
As for your writing skills, I have something for you.
If you aren’t confident with your writing skills, find out how I write impressive pieces of content in my “Become a Legendary Content Marketer” eBook. It shows you the exact steps I practiced over the years as a professional writer. Read more about me here.
When you sign-up, you get the following:
- “Become a Legendary Content Marketer” eBook
- “How to Use LinkedIn Effectively for Writers” eBook
- Winning steps to build your writer brand
- Exclusive writing tips
- And more!
If you learn a lot about how to use LinkedIn effectively for your writing business, I know you won’t mind sharing this post with others. Am I right? *winks*
If you have additional information or questions to ask me, feel free to share your thoughts in the comment section below. 🙂